One company deploying iPhones has stated, “The iPhone is not a game changer, it’s an industry changer. It changes the way that you can interact with your customers” and “with your suppliers.” Discuss the implications of this statement.?

The iPhone as well as the iPad are mobile devices that allow a
company to reach its customers and suppliers anywhere, at anytime.
Customers can access information about items for sale and even make 
online purchases. Companies can also use their iPhones to reach 
their suppliers and request information about the supplies that they 
need.